A while ago, I made a YouTube video about Trump threatening higher taxes on foreign investors.
It went mini-viral, racking up 300,000 views in a couple of weeks.
A week before that, I made a video about the best way to start ETF investing if you live in Europe.
It got 30 thousand views over the same time period – 10x less.
Every single time I make a video about threats, problems, or crashes – the views skyrocket.
As a content creator, I don’t like it.
But as an investor, you need to be aware of this phenomenon.
Humans are hardwired to pay way more attention to bad news than good news.
This creates a doubly dangerous effect:
You notice bad news more.
And content creators produce more bad news because that’s what gets clicks.
Even if 99 good things happen and there’s one bad thing…
Everybody reports the bad thing.
This means you always have a distorted impression of reality.
And that makes it really difficult to succeed at investing.
While the world improves in many ways…
Your news feed screams about crashes and economic collapse.
While companies quietly grow profits and create wealth…
Headlines warn that everything’s about to fall apart.
This negativity bias destroys more portfolios than actual market crashes.
It makes you sell when you should buy.
It keeps you in cash when you should be invested.
It turns wealth-building opportunities into paralyzing fear.
That’s why the best strategy is simple:
Avoid market timing. Buy and hold.
Because if you make decisions based on news sources as an amateur investor…
You will almost inevitably mess it up.
The media profits from your fear.
But you profit from staying calm and consistent.
I help busy Europeans become confident passive investors through a practical, step-by-step training program called The Index Masterclass.
Click here to access my free training for European investors.